One of the goals was to create a logo mark that captured Rebecca’s character, she is strong, stylish, and backed by 20 years of experience. It also had to reflect her tagline: “boutique but approachable.”
The solution was a refined “W” with a strong vertical ascender in a serif style to communicate expertise, professionalism, and the boutique nature of the brand. This is balanced by a soft stroke flourish, introducing a warmer, more caring quality that aligns with her approachable personality. The subtle curve in the flourish also nods to the rolling hills of the Dandenong Ranges, grounding the brand in its local identity. Together, these elements form a logo that embodies strength and sophistication, while remaining welcoming and connected to the community.