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Sprout
Web Design & Advertising
Description
A London-based company that specialises in venture capital and private equity that wanted to connect private investors with the funds and co-investment opportunities that are right for them.
I created a responsive layout that could be easily followed which was modern and fresh. I worked closely with the client on advancing on their brand and we developed illustrations to help emphasise their processes. I also helped them elaborate beyond the website with some further assets for their team.
Services
Responsive Web Design / Illustration / Advertising
Problems & Solutions
One challenge I faced was finding a playful yet corporate way to communicate Sprout's financial processes. I chose an illustration solution as to a photographic solution as I felt I would have more flexibility when building other assets. Through some different sketching and sampling, I decided an isometric style which was dynamic and could accompany the complex financial copy. Through some different sketching and sampling, I decided on an isometric style which was dynamic and that could accompany the financial copy.